In-Store Demo Guide

Keys

Getting into the shed

The small red supply shed with the cupola, to the left of the Oakridge Farm Store — 1 The shed is the small red building to the left of the Farm Store.

The Farm Store’s EXIT ONLY and ENTRANCE ONLY doors next to the shed — 2 Go into the Farm Store.

Farm Store register counter with the cabinet doors underneath open — 3 Open the cabinet under the register counter.

Shed keys on the shelf inside the cabinet — 4 The keys are on the shelf inside.

Lock the shed when you’re done and put the keys back. Other team members may need them.

The shed

Grab your demo’s kit

Every event has its own zone on the floor, taped off and labeled with the event name.
Your demo’s crate, tub, rack, banner and folding table are staged inside it.
No tent, weights or wash station for in-store demos.
Something missing? Grab it from the supplies rack.

Event kits staged in the shed in taped zones labeled by event, with crates, tent bags and boxes

Supplies

Where supplies live

Labeled supply shelf with tablecloth bins, sample cups, paper towels, plastic bags and wash jugs — **1st shelf section:** 8 ft white and 6 ft black tablecloths, sample cups, paper towels, plastic bags, etc.

Second shelf section with folding tables, a mini fridge, I Love Milk stickers and a giveaway shirts bin — **2nd shelf section:** folding tables, mini fridge, stickers and giveaway shirts.

Product and ice

Moozy and ice

Product

Sample cans come off the store’s own shelves. Keep product on ice. Count every can used, by flavor, and send the totals to Brendan. You can keep the leftover cans, opened or unopened. Keep them cold.

Ice

In-store demo: buy ice at the store and text Brendan the receipt.

Every other event: get ice from the freezer next to the shed. Close the freezer door fully.

Running low? Text Brendan.

Fridge in the shed with Moozy cans on the shelves, labeled by event

Step 1 · Arrive and check in

Arrive ready, then clock in

Arrive early enough to finish setup before the demo starts.
Moozy shirt on, every shift.
Say hi to the store manager. Ask where to set up. Say goodbye at the end too.

Brendan at an in-store demo table wearing a white Moozy shirt

Clock in on PeopleCor

When you arrive, or when you start loading at the shed.

PeopleCor home screen with The Smartclock at the top — 1 The Smartclock

Smartclock screen with a green IN button and an orange OUT button — 2 Tap IN

Confirmation screen reading You are IN — 3 “You are IN”

Confirmation screen reading You are OUT — 4 Done? Tap OUT

Step 2 · Table

Set up and cover the table

Bring a folding table from the shed unless Brendan says the store has one.
Set it where the store manager tells you, out of shoppers’ way.
Black tablecloth, pulled smooth so nothing drags on the floor.
Trash can near the table.

Wrong way: folding tables with black tablecloths set up incorrectly

Right way: in-store table fully covered by a smooth black tablecloth, banner and trash can beside it

Right way: wide view of the demo table set against the wall with the banner and trash can beside it, leaving the floor open

Heads up: the table is right in these photos, but the sample cups are too low. Fill them like Step 9.

Food safety · Every time

We serve food. Treat it that way.

Wash hands

Before you touch product, and again after breaks or trash. Use the store’s bathroom.

Sick? Stay home

Just let Brendan know as soon as you can.

Keep every can cold

Straight from the store cooler onto ice. Unopened cans stay on ice until you pour.

Watch the ice

Swap out melted ice and add more as it goes.

Step 3 · Tub and rack

One can per flavor, in a holder

Set the rack in the tub before any ice goes in.
One can for each flavor you’re sampling, each in a holder, never loose in the bottom.

Right way: tub of ice with the can rack inside and two cans standing in holders, for a demo sampling two flavors

Wrong way: one can lying loose in the tub below the holders

Heads up: the cups in the right-way photo are too low. Fill them like Step 9.

Step 4 · Pull your cans

Take what you need off the shelf

Pull only what you need for samples and the display.
Count every can you pull, by flavor.
Anything pulled gets counted and used. It never goes back on the shelf.
Keep them on ice. Leftover cans, opened or unopened, are yours to keep. Keep them cold.
Your counts go in the recap text to Brendan.

Example count · from a real Stew Leonard’s recap

Chocolate	3
Strawberry	2
Horchata	1
Coffee	4

Step 5 · Ice and signs

Ice it, then hang the signs

Pack ice around the cans in the holders.
Tub has signs? Hang them facing out where shoppers can see them. Not every tub has them.
Swap melted ice and add more as it goes.

Right way: tub packed with ice, cans in the holders, two signs hanging on the front

Step 6 · Table signs

Lay out the signs

Allergen notice: required at every demo
QR code sign
A2A2 benefits sign
Stickers to hand out
Display cans on each side of the tub, cups in front.

Table layout: allergen notice on the left, A2A2 benefits sign on the right, stickers, display cans on each side of the iced tub

Step 7 · Banner

Banner up, feet out

Rotate the feet out to support it.
Stand it beside the table where shoppers walking by can see it.
No zip tie in-store.
Trash can goes right next to it.

Right way: Moozy Coffee Milk banner standing beside the demo table with the trash can in front of it

Right way: bottom of the banner with its feet rotated out and the trash can next to it

Heads up: the sample cups in these photos are too low. Fill them like Step 9.

Step 8 · Display

Display cans and sample cups

Right way: display cans on each side of the iced tub, full sample cups in front, allergen notice and A2A2 sign laid flat

One display can per flavor on the table, with two sample cups in front of each matching can. Ask about allergies before every sample.

Step 9 · Samples

Fill every sample cup

Right way: chocolate and white sample cups, each filled high

Wrong way: in-store sample cups of chocolate and white milk, all filled too low

Be generous with samples and use your judgment.
Two cups per flavor, refilled as they go.
Ask about allergies before every sample.
No sales at a demo: shoppers who want one buy it at the store’s register, so point them to the Moozy shelf.

Step 10 · Under the table

Supplies go under the table

Keep the supply crate under the table, behind the tablecloth.
Restock cups and supplies from it as you go.
Keep the tabletop clear for product and signs.

Right way: table with iced tub, cans and signs on top, and the supply crate stored underneath behind the tablecloth

Breakdown

Pack up and say goodbye

Pulled cans never go back on the shelf. Make sure every one is counted.
Leave the trash at the store: find their bin, or hand it to an employee.
Say goodbye to the store manager.
Kit back to its taped zone in the shed. Lock the shed and put the keys back in the cabinet.
Clock out on PeopleCor, then tell your event lead you’re done.

Bin in the shed labeled DIRTY Tablecloths with used black tablecloths in it — Used tablecloths go in the DIRTY bin, never back on the shelf.

Galvanized tubs and can racks drying on the gravel behind the shed, out of view — Wet tubs, racks and anything else wet go behind the shed to dry, out of sight.

After the demo

Text Brendan a recap

Cans used, by flavor.
Bags of ice used.
Cans taken by staff.
Customer feedback.
Any problems.
Photos are great but not required.

Example recap text to Brendan from Stew Leonard’s East Meadow listing cans taken off the shelves by flavor, a customer question, photos and an ice receipt — A good example recap.

Setup photo from an in-store demo: Brendan in a Moozy shirt beside the iced tub, signs and sample cups, store coolers behind — A setup photo to send with it. Fill your cups fuller than these.

Running an in-store demo